- General Introduction.
("PUREPLAY.COM," "we," "us" or "our")
collects and uses information collected through the
PUREPLAY.COM website ("Site"). Your information will
however, PUREPLAY.COM may modify these policies from
time to time. The collection of personally identifying
information is required to provide you with industry
leading features while reducing the risk of fraud.
- General Collection.
As part of the normal operation of our services, we
collect and, in some cases, may disclose information
to enable you to make an informed decision, and retain
a copy for your records if you open an account.
- Assent. PUREPLAY.COM
collects information from you, other Site visitors
and other customers at several different points on
the Site. By creating an account or continuing to
use this Site, you expressly consent to this Privacy
limitation, your consent to use and disclose your
personally identifiable information in the manner
your information being transferred internationally
or used in this way, you should not register or otherwise
used but not defined herein shall have the same meaning
- Other Sites. This Site
may contain advertisements and links to certain other
third party websites. These sites are governed by
their own privacy practices and we are not responsible
solely to the use and disclosure of personally identifiable
information collected by PUREPLAY.COM and not by any
third party site.
- Contact Information.
If you believe we have not adhered to this Privacy
Policy or if you have any other questions regarding
Types of Information Collected
- Establishing An Account.
In order to participate in our online games, sweepstakes
or contests, you must be registered with PUREPLAY.COM
and open and maintain an account with PUREPLAY.COM.
During registration you are required to provide us
with certain contact information (including your name,
e-mail address, home address and telephone number)
and other personal information (including your date
of birth and gender). If you are engaging in any transaction
with a fee, you may be required to provide credit
card or debit card details. You may also be asked
to create your own security question and answer to
provide additional security for your account. This
required information is necessary to process transactions,
to issue a new password if you forget or lose your
password, to protect you against credit card fraud
and other financial fraud, and to contact you should
the need arise in administering your account. This
required information is used to send you information
relating to our services or promotional offers.
- Transactions. Each
time you interact with the Site, the details of such
transactions are collected and retained by PUREPLAY.COM.
- Verification. In order
to protect against potential fraud and to comply with
applicable laws, the information you provide to us
may be verified with third parties. In the course
of such verification, PUREPLAY.COM sends to and/or receives
personally identifiable information about you from
such services. Certain third parties may retain your
personal information and may use it in the future
to assist other companies with identity verification.
Where PUREPLAY.COM cannot verify the information that
you provide, or where the amount of a single transaction
(or the aggregate amount in the case of a series of
transactions) on your account, including but not limited
to any transaction that exceeds $9 U.S. in any thirty
(30) day rolling period, you may be asked to send
additional information to us, such as a copy of your
driver's license, passport, other governmental identification,
and/or recent bank statement, by facsimile, scan or
by mail, to help verify your information.
- Web Log Information.
In common with most standard website servers, PUREPLAY.COM
uses log files. These include IP addresses, the Internet
service provider ("ISP") you use, the type of browser
you use, referring exit pages, platform type, number
of clicks and/or date/time stamp.
- Cookies. In common
with most web sites, PUREPLAY.COM uses "session cookies"
which are sent to your computer if and when you log
on to the Site by entering your user name and password.
A "cookie" is a small piece of data that we send to
your computer to allow us to recognize you as a PUREPLAY.COM
user when you return to the Site using the same computer
and browser. For more information about cookies, please
see the United States Emergency Readiness Team at
- Correspondence. We
intend to retain any correspondence, including facsimiles,
mail and e-mails, sent to us. We also may retain correspondence,
such as customer service e-mails, from PUREPLAY.COM
to you. We may delete such records over time.
- Marketing Data. You
may have the opportunity to participate in demographic
surveys and other marketing inquiries in an effort
to further improve the use of the Site. Participation
in these efforts is voluntary.
- Generally. The information
collected is used to: (i) ensure that you are at least
eighteen (18) years of age, or of sufficient legal
age to participate from your applicable Jurisdiction,
whichever is higher; (ii) process your transactions,
including, without limitation, entry fees or payments
of any winnings; (iii) provide customer services and
resolve any complaints; (iv) improve the Site and
service and resolve any technical problems; (v) communicate
with you concerning the services offered on the Site
by PUREPLAY.COM or any of its affiliates or business
partners; (vi) create aggregate data; (vii) ensure
comply with any applicable laws and regulations, including
but not limited to anti-money laundering laws which,
among other things, may oblige PUREPLAY.COM to obtain
and verify evidence of your identity.
- Third Party Use. PUREPLAY.COM
may provide your information to government officials
and agencies as required by law, and business partners
as part of business operations, transaction processing,
and marketing efforts. For purposes of this Privacy
Policy, 'Business Partner' shall mean any person or
entity that the Company enters into any kind of business
transaction with, including, but not limited to, transactions
involving the sale and disclosure by Company of information
PUREPLAY.COM discloses information: (i) to companies that
help process the transactions you request, in order to
protect your transactions from fraud and verify your identity
(see the subsection labeled "Third Party Use" above for
further detail); (ii) that PUREPLAY.COM in good faith believes
is necessary or appropriate to cooperate in investigations
of fraud, intellectual property infringements or other
activity that is illegal or may expose us or you to legal
liability, or to conduct investigations of violations
to comply with a court order, subpoena, search warrant
or other legal process; (iv) to comply with legal, regulatory
or administrative requirements of governmental authorities
(including, without limitation, requests from the governmental
agency authorities to view your personally identifiable
information); (v) to protect and defend PUREPLAY.COM, its
subsidiaries and affiliates and any of their officers,
directors, employees, attorneys, agents, contractors and
partners, in connection with any legal action, claim or
dispute; (vi) to prevent imminent physical harm; (vii)
to share aggregated statistical or demographic data with
our affiliates, business partners or for public relations
(this aggregated information is not tied to personally
identifiable information); (viii) to share data, including
personally identifiable information about you, with our
parent, affiliates, subsidiaries and business partners
that are committed to serving your online needs and related
services; (ix) in the event of a bankruptcy or liquidation
of PUREPLAY.COM; and (x) in the event that PUREPLAY.COM in
the future merges or is acquired by another company. In
the event that PUREPLAY.COM merges or is acquired by another
company, the successor company will have access to the
information maintained by PUREPLAY.COM, including customer
account information, in order to continue to provide services,
unless and until it is amended as described in the subsection
We may communicate with our customers on a regular basis
via e-mail and/or mail to provide requested services,
resolve any complaints and for general customer service,
and by other means where applicable, such as to investigate
any suspicious transactions. You may receive occasional
service announcements and administrative messages, for
example, advance notice of any maintenance that might
affect the Site. Generally, you cannot opt out of these
types of "informational" rather than "promotional" communications.
We store information that we collect through cookies,
log files and graphic files to create a profile of our
customers. We also purchase third party marketing data
and add it to our existing customer database so we can
better provide pertinent offers in which you might be
interested. We use this information to enhance or overlay
your profile. This aggregate marketing data is therefore
tied to your personally identifiable information. A "profile"
is stored information that we keep on individual customers
that details their preferences. Consequently, all of the
collected information is tied to your personally identifiable
information to provide better offers and improve the content
of the Site for you. Your individual profile may be used
by PUREPLAY.COM to send you offers from PUREPLAY.COM and its
affiliates or business partners.
- Limits of Security
Measures. By opening an account and using the Site,
you acknowledge that you understand that "perfect
security" does not exist on the Internet and that
we cannot ensure that all of your private communications
and other personally identifiable information will
never be disclosed in ways not otherwise described
expect that your personally identifiable information
or private communications will always remain private.
- Confidentiality Obligation.
The security of your PUREPLAY.COM account also relies
upon your protection of your PUREPLAY.COM unique username,
password and/or PIN or other appropriate security
code ("IDs"). You agree to never share your IDs with
anyone. In the event that you are concerned that your
IDs are no longer secure and confidential, you should
immediately notify PUREPLAY.COM by sending an e-mail
- Questions. If you
have any questions about the security at our website,
please send an e-mail to security@PUREPLAY.COM.
Reviewing and Changing Personal Information
- Termination of Your
Account. You can terminate your account by sending
us an e-mail at cancelacct@PUREPLAY.COM. Your account
will be deactivated as soon as is reasonably possible
and in accordance with applicable law and regulations.
- Account Inquiry. Information
on what (if any) personally identifiable information
is held about you may be obtained by sending e-mail
to acctinquiry@PUREPLAY.COM. We reserve the right to
charge you a fee for providing such information.
- Updates. This Privacy
Policy will be periodically updated to reflect changes
in laws, regulations, and their interpretation, and,
therefore, we reserve the right to change, modify
personally identifiable information collected or modified
so you can always be aware of what information is
collected, how it is used, and under what circumstances,
if any, PUREPLAY.COM discloses it. Dispute Resolution.
You and PUREPLAY.COM agree that any Dispute between
you and PUREPLAY.COM shall be resolved exclusively and
finally by arbitration administered by the National
Arbitration Forum ("NAF"), using interpretations under
Nevada law, and conducted under its rules, except
as otherwise provided below. You and PUREPLAY.COM will
agree on another arbitration forum if NAF ceases operations.
The arbitration will be conducted before a single
arbitrator, and will be limited solely to the Dispute
between you and PUREPLAY.COM. The arbitration, or any
portion of it, will not be consolidated with any other
arbitration and will not be conducted on a class-wide
or class action basis. The arbitration shall be held
at any reasonable location in Las Vegas, Nevada. If
you prevail in the arbitration of any Dispute with
PUREPLAY.COM, PUREPLAY.COM will reimburse you for any
fees you paid to NAF in connection with the arbitration.
Any decision rendered in such arbitration proceedings
will be final and binding on the parties, and judgment
may be entered thereon in any court of competent jurisdiction.
Should either party bring a Dispute in a forum other
than NAF, the arbitrator may award the other party
its reasonable costs and expenses, including attorneys'
fees, incurred in staying or dismissing such other
proceedings or in otherwise enforcing compliance with
this dispute resolution provision. You understand
that, in the absence of this provision, you would
have had a right to litigate disputes through a court,
including the right to litigate claims on a class-wide
or class action basis, and that you have expressly
and knowingly waived those rights and agreed to resolve
any Disputes through binding arbitration in accordance
with the provisions of this paragraph. This arbitration
provision shall be governed by the Federal Arbitration
Act, 9 U.S.C. Section 1, et seq. For the purposes
of this provision, the term "Dispute" means any dispute,
controversy, or claim arising out of or relating to:
breach, termination, applicability or validity thereof;
(ii) the related order for, purchase, delivery, receipt
or use of any product or service from PUREPLAY.COM;
or iii) any other dispute arising out of or relating
to the relationship between you and PUREPLAY.COM; the
term "PUREPLAY.COM" means PUREPLAY.COM,
its parents, subsidiaries, affiliates, directors,
officers, employees, beneficiaries, agents, assigns,
component suppliers (both hardware and software),
and/or any third party who provides products or services
purchased from or distributed by PUREPLAY.COM. Information
may be obtained from the NAF online at www.arb-forum.com,
by calling 800-474- 2371, or writing to P.O. Box 50191,
Minneapolis, MN, 55405.